Twitter’s first quarter earnings show an increase in the amount of monetized daily active users (mDau), sitting now at 199 million, compared to 166 million in the same period last year, according to a press release.
The previous quarter had 192 million by comparison. The mDau numbers saw 38 million in average for Q1, compared to 33 million for the same period last year and 37 million the previous quarter, the release stated.
The average international mDau sat at 162 million for Q1, compared to 133 million for the same period last year and 155 million in the previous quarter, according to the release.
The company said in the release it has been attracting more people to Twitter than ever before and expects the headcount growth to mirror the expense growth this year. Headcount is expected to grow 25 percent or more year over year in 2021.
The company’s revenue in Q1 was $1.04 billion, or an increase of 28 percent year over year, according to the release.
For Q2, Twitter said in the release that it expects revenue to be between $980 million and $1.08 billion. And, the GAAP operating loss is expected to be between $120 million and $170 million.
For the entire year, the social media company said in the release that it expects to see a stock-based expense to be around $600 million, and the capital expenditures are likely to see numbers between $900 million and $950 million.
“People turn to Twitter to see and talk about what’s happening, and we are helping them find their interests more quickly while making it easier to follow and participate in conversations,” said Twitter CEO Jack Dorsey in the release. “Average monetizable [daily active users] reached 199 million, up 20 percent year over year and up 7 million sequentially, driven by ongoing product improvements and global conversation around current events.”
In other Twitter news, the company added a new “Shop” button in March that will be prominently displayed on some tweets, PYMNTS reported. The concept is intended to integrate merchandise information with the tweet and provide links to the corresponding store.
The company is also eyeing possibilities for becoming a creator platform and plans to launch a “Super Follow” subscription to add exclusive benefits and discounts.